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I am currently reading The Long Tail by Chris Anderson (the editor of Wired magazine). It’s about how nowadays, markets are not dominated by hits anymore. Instead, the less popular niche markets (the onesies and twosies) are adding up to create huge sources of revenue for companies like Apple (through iTunes), Amazon and even Google, with their advertising market. The Long Tail looks a little something like this:

The Long Tail Graph

It’s a pretty cool book so far, and is really making me think about how much the marketplace has changed in the past 10 years.

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